An important part of blogging is social media. Once you build up your audience they’ll want to follow you. This helps them feel like they get to know you on a personal level. They’ll have a feed of things you’re up to whenever you post.
If you have any news about upcoming things than that’s an easy post. So, it’s good for a couple things already. Keeping your audience in the loop of things is a pretty big thing.
What you share is completely up to you. Typically though the more you share the more followers you can get. The more followers you get from people who aren’t from your blog might be interested in it. So, you can see how it works both ways. That’s why it’s so important to keep up with a good social media page for you.