A good way to get people to come back to your blog is with an email sign up list. The way it works is when someone signs up with their email they get an email saying you posted.
The hard part is getting someone to follow your blog. So, they checked out a single post, maybe they check out the rest of your page or just take off. How do you get them interested in signing up for your email list then?
Well, a good way is to offer them something. This creates another question… What do you have to offer? I’d like to give you an example of what I’m planning on doing.
I’m turning my how-to blog series into a how-to blog ebook (self-promotion). So, what if I took that book and offered it to my email list? Sign up for my email list and I’ll send it to you. I think of it as you scratch my back I’ll scratch yours.
What’s stopping people from just reading my blog instead of my book? Well, I plan to give my book out for free. But in order to get people to download it and read it instead of my site you have to put something else in it. Maybe a few extra chapters that aren’t in my blog.
Another good one I’ve thought of is a video tutorial. Maybe you make videos along with posting. Why not make a tutorial video series and then give it to your email list.
There’s always something to give out you just have to create value.